QR-Codes win mostly

QR-Codes win, mostly.
トリエステディレクトリ


www.Weinwerbung.Tel
qrcode

Triest Transport

www.Triest.Tel

Monday 14 March 2011

Should the Dot Tel Internet domain registry change its ten year old concept?

If the restrictions for .Tel Domains would be removed, then they would be the "better Dot Com's" for mobile telephone Internet usage.

Furthermore, if Dot Tel domains can offer something, that Dot Com domains can't offer on a mobile phone, than Dot Tel domains would be in more favorable position.

Extensions can`t change, but restrictions can be removed, anytime.

Hardly anybody would mind to pay the hosting for a Dot Tel domain, if they had the same freedom as with a Dot Com domain. At the end, they would have the better domain extension for mobile Internet on smart phones. As people would know, that a Dot Tel domain, is like any other domain, and that it offers the same navigation possibilities.

Users used to register a Dot Mobi, only because of its extension: Because they intended to use the domain for smart phones with Internet.

The .Tel registry is doing the same thing: Offering a domain for smart phones with Internet, but with restrictions.
However, the .Tel registry is providing a control panel, for populating the domain.
It was supposed to be a no-brainer, but the friending feature was too complecated, as well as few other things.

Why not deliver a mobile friendly template, without any restrictions? And leave the hosting to the registrars?

As soon as the only difference between domains, is the extension, Dot Tel will win over the other domain extensions, for smart phone usage.

The existing dot tel concept seems to be somewhat outdated. It might of worked well, eight or ten years ago, when it was created.

Dot Tel domains are lacking exitement. And users are used to Dot Com websites.
It is difficult to sell something that is less attractive.

The biggest advantage of the Dot Tel domain, is that it is "low cost" for the domain holder / owner. And users don't know, that using it, would be also "low cost" for them. And so, users other from the .Tel owners, don't care about the costs for Dot Tel domains. They just see a weird and boring page, with some contact information on it, and a penedrant and annoying Dot Tel logo. And say, that the design looks more like a domain parking page.

The easiest and more successful thing would be, to lift all restrictions, and tel(l) the world, that Dot Tel domains are for smart phone usage. Full stop.
And everyone would "get" that, and people would start registering .Tel's, and populating them by a webdesigner, or by themselfs.

Who would care, to have to pay hosting and a webdesigner, if they get a powerfull and efficient mobile website at the end, having a fantastic domain extension (.tel)?

The ten year old Dot Tel concept needs some rethinking and remodeling. Time for change. You can't expect a ten year old concept to be successful, ten years later.

If a Internet domain does not offer more than a landing page and a folder tree, and contact information, than it should be much less expensive... Somewhere around $03,00 (tree Dollars).

Provide a person with a Dot Com address, and he knows, what to do with it.
Provide a person with a Dot Tel address, and he does not know what to do with it.

If every new smart phone had a Dot Tel search engine as default, then everybody would know, what to do with Dot Tel domains.

If Dot Tel domains would be easyer to mobilize, and offer as much freedom as Dot Com domains, then that would be clearly an advantage for the Dot Tel domains.

Ok, I think I said enough, and now it is up to you, to "thinktank" and brainstorm.

The really biggest advantage of .Tel domains, is the fact, that one can set up a mobile friendly Internet domain within a few hours (ok, you say, within a few minutes..), and which is ideal for QR-Code usage (Quick Response Code usage). Because, if you want to sell something spontaniously, and fast, you can set up a mobile friendly .Tel domain, and encode it as a QR-Code (you generate a code from a website URL, for example), and print the code and display it, where smart phone owners can scann it (and click to decode it), and then interact with you and your offer.

Speed, is what matters, and you can act fast, with a .Tel domain, a QR-Code generator, and a QR-Code reader. This sort of interaction, one can only achieve with mobile websites. And Dot Tel is already "out of the box" mobile. No need for a webmaster and a webdesigner, there. And the "no need", would be a time saver and advantage, in connection with QR-Code usage. Again: Time saving matters.

Cheers.

Saturday 12 March 2011

Dot Tel domains review

First of all, I heartily thank Bill, for his fantastic blog „DOT TEL DOMAINS BLOG“, at http://dottel.blogspot.com/.

I agree with many of his statements, especially, about the .tel domain registry Telnic. And I can hear a lot of disappointment within his comments.

How good is the communication between Telnic and the holders of .tel domains?: The call for a professional webdesigner for the Dot Tel interface and look, had never been realized.

Bill put the question, once again, if one should renew or drop the .tel domains, and he tends to not renew most of them, due to his „uncertain future for .tel“ vision. Bills comments are easy to follow and understand, according to common sense. However, investors should aim a long term strategy of about five years, and then make a decision to drop the .tel domains, or not. If you don't think in long terms, you are not investing. Neither are you investing, if you are not taking financial risks.

Besides all the improvements for the look and the promotion of .Tel that could have been done, but haven't been done, and after ca. two years, since online, .Tel is clearly underestimated, undervalued, and hardly, or not understood. The Dot Tel domain is a Internet landing page for contact and business information, and a lot more. The domain works partly „out of the box“, and can be, on the other part, configured, with a bit of nitty gritty work, to a efficient SEO booster, and a domain that gets found in Internet.

I doubt that any .tel domain with an good name is a waste of money, if used and kept up to date.

Dot Tel domains are here to stay. The key is public education, but which hasn't taken place on a grand scale.

The monitary system is not favorable for long term investments: It depends strongly on short term profits. Every one thinking, they could make short term profits with .tel domains, must give up those expectations. The value of a domain, is not the value in form of money, that you can cash in, at a given time. With time, certain domains get sought after, by a few people, who know what they could do with them. Offer them, where there is competition from other bidders: At an live auction.

If we drop a .tel domain, or sell it under value, we lose in the long term, but save expenses in the short term: So what do you prefer, and what can you afford?

Even Dot Biz and Dot Mobi will become established and accepted by a wider audience. The are late comers, same as Dot Tel.

Now, imagine, you could just buy a domain, without having to renenew it every year...: No droped domains, would be the result.

Now imagine, Dot Tel's would cost only $5 instead of $10 (http://www.name.com/ price): The result would be....: Less droped domains. Both szenarios sound like fair deals.

For a reseller, or for a domainer with a large portfolio, the domain prices are probably too high, for uncertain long term investments: Why don't the domain registries take such a fact into account, with non-established domain creations?

The decisions are always based on financial thoughts and related to current market prices.
Basically, a good domain name and ranking, has nothing to do with money. And money shouldn't spoil the success, potential and fun.

As I once pointet out: The domain extension ".tel", is probably the best of all existing domain extension, by just looking at the extension itself. And no other existing domain name extension suits better for mobile phone computing.

People have never asked, what sense the domain name extension ".com" makes: But ".com" just got accepted and established with time, by the masses. ".com" could either mean "communication", "commerce", "company", "computing", whatever.

With ".tel", I think, people can't easily make the bridge from Internet domain to telephone, respectively, why should a website URL have a extension, that reminds you of "tel-ephone"?

As soon as Internet and the smart phone become a natural related thing, there might be a run after anything, that eases mobile communication. Inclusive "Dot Tel" domains.

If the couple "Internet" and "smart phone" is no no-brainer yet to mainstream, why should the Dot Tel registry Telnic make much effort to educate mainstream about Dot Tel?
Looking at it that way, and in that aspect, you couldn't blame Telnic, for beeing as passive, as it has been, up and till now. Telnic is not bigh enough, to take such a finacial risk, as such promotion would not just cost one million Dollars, but at least five or ten million Dollars.

By just having a lot of "drops" (droped .tel domains), the financial losses, are still kept at the smallest possible. And financial recovery is possible, anytime, within reasonable time.

Therefore, Telnic is far, from "missing the boat". And all chances are fully intact.

Dot Tel, will pick up, with time. And it will be the overall development in the world of mobile communication, that will decide about the success of the Dot Tel domain.

Of course, and nevertheless, Telnic should change a few things now, at present, and not postpone those. You might be able to say, what that should be. But I am not quite sure.

I think the registry, as well as the domain holders, are a bit overextended. And decisions and actions taken, on both sides, are either taken too carefully, or too hastily, but neither appropriate.

So, who is to blame?: I think, the basic problem are high costs for calling and surfing on a smart mobile phone, which hinders mainstream owners of mobile phones, to access the Internet from their mobile phones, or access Internet, more often. Roaming costs, or still far too expensive.
And people don't know, that .Tel pages the sites that can be viewed at the lowest cost.

When mobile Internet gets generally more mainstream, then that is when Telnic should start making some serious efforts with promoting .Tel, and spending some important amount of money for promotion. I assume, that Telnic does have a successful strategy, even if it doesn't really look that way.

All in all, domaining with heavyweight in the mobile telecommunicaion field, and expecting to make some tidy earnings, and some serious money, is nothing more than a poker game.

Dot Tel domains, are usefull, now, but for for getting tidy earnings through advertising or selling, it is far too early. But you should nevertheless learn all about .Tel, and how to improve and populate a .Tel domain. Because when things take off, you should be ready, and even better: Already established with your .Tel's.

Think twice, befor your intend to drop your Dot Tel domain(s). Act fast, to get a Dot Tel name, as long as it is still available.

Don't forget, that the future of Internet, is in mobile computing, mobile Internet, mobile phones, and mobile websites. Desktop PC's are being replaced by mobile laptops with an aditional bigger external monitor, so that they can be used at home, as well as away from home. And soon, you will be able to interact (more) between your stored data on your smart phone, and your laptop. Let us say, you scan info on the go, with your smart phone, and download it to your laptop.

And so, why will you wan't to give up a good mobile Internet address, if things are developing so promissing?


Herer are some useful links:

Create, print or display a .TEL business card
http://www.nametag.me/dot-tel-business-cards.php

Create, print or display a .TEL business card with QR Code.
http://nametag.me/qr-code-dot-tel-business-cards.php

Promote Your Dot Tel Domain: Generate A QR-Code, And Display It, Where It Can Be Scanned.
http://www.qrstuff.com/

Advertise On Dot Tel Domains
http://www.teldomaintel.com/tel-domain-services/tel-domain-advertising/

Hide Your Dot Tel Email Address
http://www.teldomaintel.com/tel-domain-services/hide-your-tel-email-tel2form/index.html

Daily Growing Dot Tel Community / New Registrations
http://www.dottel.net/daily-dot-tel-registrations#regs

Select A Dropped Dot Tel Domain Name For Registering
http://www.dottel.net/daily-dot-tel-drops#drops

Articles About Dot Tel Domains
http://ezinearticles.com/?expert=Bill_Rutherfurd

Register A Dot Tel Domain Name
http://www.blacknight.com/telnic.html

Share Your Dot Tel Domain
http://tel2social.com/

Sell Or Buy A Dot Tel Name
http://teltheworld.co.uk/teltheworldmarketplace.html

Dot Tel Monthly Meetup Group
Join us to learn the advantages for PR and marketing in the dotTel space: The Vancouver dotTel Meetup Group Monthly Meetup.
http://www.meetup.com/dotTel/

Dot Tel News
http://www.dottelfinder.com/news/

Dot Tel Forum For Naysayers and Supporters
http://www.namepros.com/561820-the-official-tel-discussion-thread-279.html

Dot Tel And QR-Codes
http://qr-code.dot-tel-domain.tel/

Dot Tel Info Center
http://dot-tel-domain.tel/

Dot Tel Self Learning Center And Tutorials
http://tutorials.dot-tel-domain.tel/

Dot Tel Design Support
http://teldesign.tel/

Search Dot Tel Contact Info
http://d0.telpages.com/search.action


Dot Tel Business Services
http://thetabiz-services.dot-tel-domain.tel/

Email Addressbook (Hidden Email)
http://wikiworldbook.tel/

Dot Tel Support
http://aled.tel/

Tuesday 25 January 2011

Experimental Dot Tel domain for QR-Code usage


The Dot Tel domain three-folder landing page for QR-Code usage:
Link:
http://rolexwatch.tel/


Learn more:
Link:
http://in-telinside.blogspot.com/2011/01/qr-codes-must-be-mobile-content-only.html


.

Dot Tel domains work for QR-Code usage, right out of the box.


Dot Tel is a mobile website, especially for communications, and therefor designed for interaction.

It is most likely the best domain extension for QR-Code usage.

Dot Tel domains work for QR-Code usage, right out of the box.

The only thing the .Tel holder has to do, is to mark his mobile URL's with "(mobile)".
And every one be happy.

Even better, is to create two main folders: "Mobile Content", and "Non-Mobile Content".

Cheers, and take care.

Links:
http://telfordummies.blogspot.com/2011/01/about-domain-name-extensions.html


http://in-telinside.blogspot.com/2011/01/experimental-dot-tel-domain-for-qr-code.html

http://in-telinside.blogspot.com/2011/01/qr-codes-must-be-mobile-content-only.html

http://in-telinside.blogspot.com/2011/01/two-folder-landing-page-for-mobile.html

http://in-telinside.blogspot.com/2011/01/any-website-is-quasi-antother-operation.html


.

How to avoid long sub-domain name strings within Dot Tel domains.


How to avoid long sub-domain name strings within Dot Tel domains:

On the control panel, within the folders section:

Create the sub-domain only under the main domain, and not under a existing sub-domain. Then move the sub-domain to its destination folder, by going to "Contact Information", drop down menu "Choose an action", "Copy/Move", "Move to...", "Move items to another folder", "Choose where you would like to move these items to:", then select the destination folder witin the drop down menu, and "Save".
The sub-domain will be moved to its place.

This is the manually proceeding, instead of having sub-sub-domains, and sub-sub-sub-domains, and therefor long sub-domain name strings (in the browser).

The shorter sub-domain names, also look better, and are easier for using, and for googling, etc.

.

Monday 24 January 2011

QR-Codes must provide mobile content only


Providing a Dot Tel domain, is a bit problematic, with the random web links. And because most provided web links on a Dot Tel domain, are no mobile web links.

I advise, to always ask the question, if your „content for QR-Codes“ is mobile phone friendly.

You can generate codes from text, phone numbers, email addresses, email messages, Google Maps Location, V Card, the most known social media links, iTunes, youTube, and so on.

But you must distinguish within website URL's.

Especially, when providing Dot Tel domains for QR-Codes, because mobile friendly URL's should be visible and selectable, as such. As mobile URL's.

You don't want to be annoying to the visitor of your Dot Tel page: Which is why it is smart, to create a separate subfolder, named, for example „mobile content“, and „non-mobile content“.

So that using the „mobile content“ folder will be „100% go“.
And the „non-mobile content“ folder data could be transfered to your desktop computer or laptop.

At present, you are able to mark mobile URL's within Dot Tel domains, with „web mobile“, or similar.

But as mobile web links, and non-mobile web links, are scattered all over the contact page, it would be differnt to select the right one, when being „on the go“.

The user experience, could be so much better for a user getting pointet to a Dot Tel domain, by a QR-Code. Otherwhise, if we don't make any difference between the URL's, the visit to your .Tel will end up in frustration and annoyance, having wasted precious time.

So, please keep an eye on those URL's you provide on your Dot Tel domain, when it comes to creating, displaying QR-Codes, and providing mobile web content for people who are offline, on the go, with their mobile phone, ready to snap QR-Codes.

The user won't read all this snapped web content, while he is on the go, but will bookmark many of the codes, until he is at home / home office, or in his office away from home, or in a public transportation, or caffee, restaurant, etc., when he can settle a bit, and use his attention for reading info from his smart phone.

Friday 21 January 2011

Scan me. Interact.











Link to www.annunci.tel:
http://annunci.tel/





.

Tuesday 18 January 2011


Custom design codes,
for your mobile marketing

Monday 17 January 2011






Free mobile advertizing with QR-Codes at the Annunci.tel site, untill, 1. of Mai.



http://annunci.tel/

How it works:

What is a QR code?
A QR code is a two-dimensional code that is readable by your mobile smartphone. When you scan a QR code with a QR code reader app it will automatically open a related link on your phone’s web browser. Every QR code has it’s own link.

That’s very cool but what can I do with them?
We will create a sub-domain for you, and upload a QR-Code of your item description to the header-icon field.
QR codes give sellers a way to sell their online items in the offline world. Sellers can click on the QR code in their listing to print it out. Then, if you’re selling one of your items in a store, flea, or other physical location, you can put the printed QR code next to the item.
Potential buyers can scan the QR code and be taken right to the item’s www.annunci.tel listing. Since your listing contains more information on the item, it’s very useful for a buyer to see. They can purchase the item, or save the listing for later. It’s just another great way to sell your items.
If you want, you can give it a try with your smartphone on any listing. Just enlarge a QR code on a listing, aim the reader app at it and see what happens!

Do you want to sell an item on annunci.tel?:
Send us your item description with requested price and your contact email, to the following email address:
annuncitel@gmail.com

We will list your item, together with the related QR-Code, that we will generate.







































































Sunday 16 January 2011

http://hit.zeo.hk/wwwweinwerbungtel/

Friday 14 January 2011

About money

Basically, the monitary system is bad, because it causes more poverty, war, hunger, than wealth, nurished people, freedom, shelter, etc.

Money is only good (for you!), as long as you have some money to spend. Or money in form of numbers, on your bank account.

The money you gain, is possibly taken away from someone else. Legally.

So, don't just be happy, because you have money: Think, from where it may have come, and think, about people struggling, but getting nowhere in this monitary system, haven chronically not enough money.

Dependance on the monitary system, means for a few, to be rich, or wealthy, and for the rest, to be a working poor, or to live under existence minimum, and to live a live, like an slave, having to live under the worst circumstances.

Everyone, is slave of the monitary sistem, but some are quite well off, and even happy, and others are unhappy, and very poor.

To eliminate 50% of unjustice, war, crime, and even corruption, we have to either reform the monitary system, or find some new solution, for exchanging goods and services.

Able to exchange goods and services, and understanding the principles of accounting, should enable one to have a good live standard.

.

Thursday 13 January 2011





Design: www.teldesign.tel,
Alexander Schiesser MacLeod

Wednesday 12 January 2011

Dot Tel: The Color OF Communications


Tuesday 11 January 2011

QR-Codes win mostly

QR-Codes win, mostly.

Monday 10 January 2011










Designed by Alexander Schiesser MacLeod

Sunday 9 January 2011

Test the .Tel



How to get a lot of attention and customers for your small business mobile web site:



1.) Get a mobilized web site, or a mobile ready Dot Tel domain (.tel).

2.) Populate the pages (inclusive the sub-domains).

3.) Make an attractive web design.

4.) Generate a QR-Code from your domain name, by using a QR-Code Generator.

5.) Customize the QR-Code, so that it looks cool, by a skilled designer (for example me).

6.) Make a billboard with the code and only a little text on it. Example: http://bit.ly/f9P36w

7.) Get public advert space for your billboard at a strategic good place, where there is loads of traffic from pedestrians, respectively workers on their way back and fore to work, or during lunch time, shoppers, tourists, people strolling around the city.

8.) Mount/install your billboard.

9.) Promote your mobile web site in blogs. Use Google Favorite Places, to point to your billboard, office, or shop, etc, with your QR-Code.
Link to Google Favorite Places:
http://bit.ly/7Y8BVm


QR-Code designer Alexander, will be happy to design your code. Contact me, via email, at:
schiesser@2wire.ch

My email in QR-Code, for scanning later:
http://bit.ly/ifh5TE


Or scan my email address directly here:

(If you wish to follow my example, then you can generate your
* URL
* VCard
* Message
* Phone
* SMS
* Email
here, at mobile-barcodes.com:
http://bit.ly/DwSg )


My Custom QR-Code Gallery:


Promo picture „QR-Codes for the Dot Tel domain“:

http://bit.ly/i7OMyt

Examples, Color without Logo/Brand:
For privat/personal usage:
http://bit.ly/dX0cmh

„Nice Codes“ Series, for tea bag tags and product packaging:
http://bit.ly/hudEyd

Vintage Watches:

http://bit.ly/f3UNKI

Telpages:
http://bit.ly/e4YO9D

Dot Tel Mobile:

http://bit.ly/g8lZNZ

Dot Tel Service Center:

http://bit.ly/fLHqUj

Dot Tel Service Center Light:
http://bit.ly/enV3zr

Wine Splash:
http://bit.ly/eauPXG

Wine Splash Two:
http://bit.ly/fCdKQr

Wine Splash Three:

http://bit.ly/fhh89N

Empire:

http://bit.ly/feyqVW

Fish One:
http://bit.ly/fyxIXl

Fish Two:
http://bit.ly/h8yoaa

Paris:
http://bit.ly/gWT32a

Victory:
http://bit.ly/fDyQGl

Triest City Frame:
http://bit.ly/eNSe5z

Triest City Classic:
http://bit.ly/ikiFn2

Triest Color One:

http://bit.ly/eCAj1i

Triest Color Light:

http://bit.ly/e0L6KP

Water Power:
http://bit.ly/eVVnBA

Swiss Watch Dealer:
http://bit.ly/f58fUu

Triest Color Forte:

http://bit.ly/fjMtI0

Triest Color Forte Due:
http://bit.ly/hQ84fD

Triest Color Power Woman:

http://bit.ly/gVYLQj

Triest Color Piazza:

http://bit.ly/gU1SN0

Triest Bajazzo:
http://bit.ly/gLCC0u

Triest Mystery:
http://bit.ly/gD3FUm


Saturday 8 January 2011


Thursday 6 January 2011

A interesting idea to show your information: The QR-Code tree:


From conzept and kowledge:




To idea, presentation and realization to communicate, and offer a selection of QR codes,from which to select:
Align Centre
Example:

Blue Code: My web content (3) / My Twitter web page.

Red Code: My web contact info (1) / My Skype phone number.

Green Code: My web content (1) / web site / Dot Tel landing page (includes my contact info).

Yellow Code: My web content (2) / My blog (home page).

White Code: My web contact info (2) / My email address.


Result:



Or just simply:


My .Tel

.

QR code is a black and white image. Each QR code represent a specific website URL. Smartphone’s camera can be used to scan QR code image and translate into corresponding website URL, text, phone number. You can convert and generate QR code image of any website URL, phone number or any text on the internet. This is possible using free QR code generator tools online.


Online QR code generator tool


1. Open kaywa QR code generator tool in web browser.


2. Click to select ‘text’ from content type option. You can also select website URL, phone number or SMS to convert and generate respective QR code image.


3. Type or paste required text. (Enter Phone number, if converting phone number into QR code).

4. Click ‘Generate’ button to get QR code image. You right click QR code image to copy and paste. Alternatively, grab permalink URL for QR code image,


▼ More Readings

  • Make QR code of website URL
    QR code is an image representation of specific URL destination on the web. These are used by mobile users to quickly hop on specific location without need to manually type the web address. For example, you...

  • How to create Icon from Image [JPG to ICO]
    Icons are also usual images, except they are in different format called ICO. You can use any image on the computer as icon by performing image to icon conversion. After conversion, you can use resultant ICO...

Wednesday 5 January 2011

www.dot-tel-domain.tel: Tutorials, Apps, News, and More.












www.tuerler.tel


Türler、スイスの腕時計

Türler、スイスの腕時計


Türlerは、時計とジュエリーの取引でいくつか残っている個人所有の事業の一つであり、時計、宝石、貴石のドメインでの経験の120年以上と際立っている。

カウントは、感情を喚起することが贈り物をして、自分を飾るために:それは戻って、人類の起源にさかのぼるという願望です。太古の時代から、宝石の生活のあらゆる文化の生活の哲学のミラーイメージをされています。計時器:最後のミレニアムでは、13世紀初頭には、人類が装飾の新しいタイプのだけでなく、その日のコースを構築することができる装飾されなかった驚異的機械的なものを発見した。今日では、時計とジュエリーは我々の自然の一部です。理由の人々は、取得保有し、愛する人への贈り物は変わっていないように時計や宝石を与えている。 Türlerの使命も変わっていない:私たちが住んでいる、時計とジュエリーの文化を呼吸-我々の信頼の基盤であることを確認します。
チューリッヒパラデ
Türler、時計&ジュエリー、バーンホフ通り28はCH-8001チューリッヒ



Türler is one of the few remaining privately owned businesses in the watch and jewelry trade, and stands out with more than 120 years of experience in the domains of watches, jewelry, and precious stones.

It is a desire that dates back to the origins of humankind: to adorn oneself, to give a gift that counts, to evoke emotions. Since time immemorial, jewelry has been a mirror image of the philosophies of life and of the lifestyles of every culture. In the last millennium, in the early 13th century, mankind discovered a new type of ornament, a marvelously mechanical one which was not only decorative but also capable of structuring the course of a day: the timekeeping instrument. Today, timepieces and jewelry are part of our very nature. The reasons people have for acquiring, possessing, and giving watches and jewelry as gifts to loved ones have remained unchanged. The mission of Türler has remained unchanged as well: we live and breathe the culture of watches and jewelry - and that is the foundation of our credibility.

Zürich-Paradeplatz
Türler, Watches & Jewelry, Bahnhofstrasse 28, CH-8001 Zürich

Tuesday 4 January 2011

creating a online sales page for QR-Code usage



What we need:


(Nota Bene: Any Internet domain URL, site or page, has to be mobile friendly.)




1.)
A page:

--> one blog post
or
--> one OpenOffice document
or
--> one Dot Tel domain sub-domain, or other mobile web site or mobile web page sub-domain
or
--> Facebook (mobile) Shop listing, Auctiva shop listing, eBay (mobile) item listing, Amazon listing, etc.
or
Other


2.)
Mobile content (URL / Link):

--> Text (info about product, item, service(s), real estate,
--> Pictures
--> Links to mobile web content (sites, contact ifo, text, etc.)
-->--> page = link (pdf, png transparent picture with text, other docu (OpenOffice), contact info, etc.


3.)
A QR-Code (generated by a Code Generator, for Web Media usage):

Input: Enter content for mobile device into Code Generator (link, contact info, text, etc.).
Output: one (1) code.


4.)
Page layout and design idea (Web Media) :

With help of mind map, template, wrappers, etc.
Create and design wrapper for inserting later code (paste, after downloading from storage device or external server, and copying).


5.)
QR-Code customization for implementing into sales page (online- and Web Media publishing):

Customise, with „GIMP Image Editor“, or „Photo Shop“, or other.
Design, store, resize, and fit code into page layout (side, header right, footer right, etc.).


6.)
Generate and customize QR-Code of sales page for offline- and Print Media publishing/usage (second, and final generated code).



7.)
Publish and promote code offline (Print Media), together with an advert text, to animate mobile phone users to scan the code:

Online: Web Media: blog or other web site.
Offline: Print Media: stickers, posters, billboards, flyers, brochures, cards, etc.


INPUT (= Content: 1.), 2.), 3.), 4.) and 5.))

OUTPUT (= Print Media & Web Media: QR-Code: 6.))

INERACTIVETY: Output gets scanned, to view Input
(Content). Potential customer possibly
contacts the publisher/advertizer/seller or service provider)


Result: Successful sale, within reasonable time. Cost efficient and saving, and time saving, and last, but not least: fun.



Learn more:





Linking print and out-of-home media to online mobile-friendly pages.

Mobile Phone:
(And Mobile Web Media / Internet:)
--> Scans from paper (Print Media)
--> Scans from PC and laptop screen (Web Media)
--> Reads Web Media (mobile documents, mobile web sites)


Print Media
--> Offline marketing and advertising
--> plus added QR-Code
--> The text must explain, what you get, from scanning the code.

Web Media:
--> Online marketing and advertising
--> plus added QR-Code
--> The text must/should explain, or give a hint about what (sort of info) you get, from scanning the code.


Below are some examples of medium that can take advantage of the QR-Code:

* Magazines
* Product catalogs
* Newspapers
* Posters
* Business Cards / Letterhead
* Direkt marketing flyers
* Floor Decals
* Indoor and outdoor signage
* Billboards
* T-shirts (imagine how you could engage an audience at a special event!)
* All kind of online pages where a QR-code make sense (blog articles, Banner Ads, Coupons)



Conclusion:
Basically, Print Media and Web Media offer the same.


The most effective marketing effects: ?.

Where is interativity that boost sales?:
The initiative comes from the consumer who scans product information, and who will be glad, to receive quality mobile web content, from a mobile web site.
QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed

Does this boost SEO for the sellers web site?:
It will, if the consumer visits the web site. And perhaps a few times.


At the end of the day, the seller wants to sell his products, and get a better search enging ranking for his web site / web shop.
And the consumer would like to land at a proper mobile web site, or web page, and find a bargain, or value for money, or just learn something interesting and useful. The consumer might even share the web site of the seller, by sharing code and sharing the product and shop info through social media networks.


The consumer must:

1.) understand QR-Codes
2.) have a mobile phone with a inbuilt camera, as well as a application for scanning codes.
3.) Furthermore, must the client be willing to scann the code, providing he is convinced, that he will get some qualitiy mobile web content about the seller and his products.

The seller must:
1.) provid the consumer with knowledge about QR-Codes
2.) explain to the consumer, what he can expect to see and read, by scanning the code
As the whole idea is, to interact beween online and offline business and marketing, and build a bridge between the (world wide) web and the brick and mortar shops and ware houses in the real world.

However, not only should the seller display a QR-Code in the Print Media, but he should also spread the word by flyers, brochures, cards, stickers, T-shirts, posters, billboards, and so on.

Which means, that the Print Media on news papers, is not enought, and that stickers and billboards (with Dot Tel domain names and QR-Codes, can be more effective.

In general, the Print- and Web Media adertisier is the same person / company / business.

It is already clear, that QR-Codes will be a very strong marketing tool for businesses, offline and online. Whoever gets familiar with QR-Codes wins. It shall be a win-win situatin beteen sellers / manufacturers / producers and consumers.


So far, my thoughts and comments to the above picture.

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Monday 3 January 2011

Ideas for customized QR codes




Here we have a logo for hydro-power: The swirl is in the foreground, and the drop is in the background. Between both parts of the logo, is the code.



More design ideas:



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Sunday 2 January 2011

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